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Privacy Policy
Privacy Policy
Your privacy matters.
Transparency • Security • User rights
We take your privacy seriously. This Privacy Policy explains how CHENGWEI TRADING LIMITED (collectively, “we,” “us,” or “our”), the operator of tends.shop, collects, uses, shares, and processes your personal information.
Collection and Use of Personal Data
Personal data refers to information that can be used to directly or indirectly identify you. This includes identifiable data as well as anonymized data linked to identifiable information. It does not include data that has been irreversibly anonymized.
Promoting Safety and Security
We comply with principles of legality, legitimacy, and transparency. We collect only necessary data within the scope of our services and implement technical and administrative measures to safeguard data. We use personal data to verify user identity, detect fraudulent or unauthorized activity, and promote platform security as part of our legitimate interests.
Types of Personal Data We May Collect
i. Data You Provide
We collect data you share with us, including when you create an account, make a purchase, contact customer support, or participate in surveys or promotions. This may include your name, email, phone number, shipping address, billing information, and payment details such as credit/debit card number or other identifiers.
ii. Data From Device Use
We may collect information about your device and usage, such as device type, operating system, and browser type; IP address and location (via IP or GPS, if enabled); and usage data, diagnostics, and browsing behavior on tends.shop.How We Use Your Personal Data
i. Providing and Improving Our Services
We use your data to deliver, enhance, and develop our services. This may include analytics, audits, and customer experience improvements, as well as administering contests, events, or special offers.Communicating with You
With your consent, we may send service updates or promotional offers, respond to your inquiries, and notify you of policy or term changes. You may opt out of marketing emails at any time by contacting support@tends.shop.
Cookies and Tracking
Cookies are small data files stored on your browser. We use cookies and similar technologies to personalize your experience, improve security and performance, and analyze site traffic and trends. You can manage cookie preferences through your browser settings.
Disclosure of Personal Data
We may share your personal data with trusted partners to provide services (e.g., payment gateways, logistics). These partners are contractually bound to protect your data and may not use it for their own marketing without your consent.
Data Storage, Transfer, and Disclosure
We may store or disclose personal data to comply with legal obligations in jurisdictions where we operate (including within the EEA under GDPR). In the event of a business transfer (merger, acquisition, or sale), your personal data may be transferred to parties involved in the transaction. We may also disclose data if required by law or to protect our legal rights, enforce policies, or safeguard other users.
Children’s Privacy
Our site and services are not intended for children under 16. If we learn we have collected personal data from a child under 16 without parental consent, we will delete it immediately. Please contact us if you believe a child has provided personal data to us.
Your Rights
You have the right to access, correct, or delete your data; restrict or object to processing; request a copy of your data in standard format; and lodge complaints with relevant authorities. We may require identity verification before processing requests. To exercise your rights, email support@tends.shop.
Third-Party Links
Our site may include links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to read their privacy policies before interacting with those services.
Data Security and Retention
We apply reasonable safeguards to protect your data from unauthorized access, misuse, or loss. Your data is retained only as long as necessary to fulfill the purposes described in this policy, unless a longer period is legally required.
Changes to This Privacy Policy
We may update this policy periodically. Continued use of our site after changes means you accept the revised terms. If you do not agree, please discontinue use and contact us to close your account.
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